When Altos Tequila became the first-ever Official Tequila of the Australian Open, the brief was to launch the partnership with impact and position the brand at the centre of one of Australia’s most iconic summer sporting moments.
Our role was to build cultural relevance, generate national visibility and bring the partnership to life in a way that felt premium, energetic and unmistakably Australian Open.
Stamping Ground led the PR strategy and campaign planning across media relations, ambassador identification, engagement and management, VIP ticketing, launch event ideation and on-the-ground execution support.
In the lead-up to the tournament, we announced the Altos x Australian Open partnership and created strong national media momentum ahead of the event, ensuring the brand entered the tournament with visibility and anticipation already building.
We then helped bring the partnership to life through a high-energy VIP launch at Hotel Nacional and the unveiling of Casa Altos at Grand Slam Oval, creating a vibrant brand world that captured the spirit of summer, tennis and tequila.
A key campaign moment was the announcement of Thanasi Kokkinakis as ambassador, helping connect the partnership with audiences through a credible and culturally relevant sporting voice.
Throughout the tournament, Casa Altos served as a premium hospitality and brand experience destination within the Australian Open precinct.
Guests and sporting talent were invited into the space for exclusive masterclasses led by Altos co-founder Dre Masso, while the hero serve of the campaign, the Match Point Paloma, became a signature part of the tournament experience.
From media moments to live guest engagement, the campaign was designed to ensure Altos showed up seamlessly both on and off the court.
The campaign delivered standout earned media coverage across 9News, TODAY, 7News, Herald Sun, Daily Telegraph, The Age, Sydney Morning Herald, nine.com.au, 3AW, 2GB and 5AA, alongside strong digital and social traction.
By combining strong publicity, talent integration and premium live experiences, the campaign positioned Altos Tequila as a bold new presence at the Australian Open and helped cement the partnership as one of the standout brand activations of the summer.
Across the campaign, we amassed over 4 million impressions through social content. From stories, reels and posts that brought Altos Tequila to life across Instagram and beyond. Bringing sporting talent and content creators to influencers, hospitality leaders and food lovers, we engaged a diverse community of voices to celebrate the launch and give them an authentic taste of the Casa Altos experience at Grand Slam Oval.
Game. Set. Sip.
Kings Club – Ground Floor, 80 Dorcas Street, Southbank VIC 3006
0413 117 711 | hello@stampingground.com.au