Australian Grand Prix 2022 Glamour on the Grid

The star-studded opening party of the 2022 Australian Grand Prix, Glamour on the Grid, officially welcomed F1 back to Melbourne.

Stamping Ground was appointed to undertake the PR, guest list functions, manage and welcome guests, and drive media coverage and awareness for Glamour on the Grid, to ensure the opening party of the AusGP was exclusive, premium and the hottest ticket in town.

Stamping Ground was engaged to develop a premium guest list which included key media, celebrities, social media influencers, sporting personalities and key opinion leaders. Stamping Ground managed the distribution and RSVPs for the entire guest list.

To drive publicity in the lead-up to the event, Stamping Ground used its extensive network of contacts in the sporting and entertainment worlds to engage. Talent support included participating in photo shoots, interviews and providing social media support across their channels.

Stamping Ground secured talent for media opportunities, managed styling, grooming, logistics, and media placement in the lead-up to the event and on event day. Nationwide coverage was achieved on TV, print, online and on radio with a potential audience reach of almost 20 million.

The team also managed guest check-in for 500+ attendees, red carpet arrivals on the media wall, event photography and distribution, with media declaring it a “fabulous guest list” and the “GP party raises the roof”.