Boob Armour

Stamping Ground was tasked to create awareness and conversation about Boob Armour, an innovative piece of sporting apparel – inserts for sports bras – that offers breast protection for women and girls playing in high-impact or hard-ball competition.

This involved the development of a national PR campaign, partnership recommendations and support, as well as copywriting services for television commercials and production expertise.

We gained widespread attention across TV, print and online for the new product with two Boob Armour ambassadors, AFLW players Libby Birch and Monique Conti, talking about the benefits of the protective inserts.

Coverage included Channel 9’s Women’s Footy program, a page three article in The Sunday Age, stories in the Herald Sun, Australian Women’s Weekly and Who magazine, and spots on the SEN Drive and Nights programs, 2MMM’s Rush Hour and 2SM.

Further activity in suburban newspapers, online sporting sites and podcasts contributed to the exposure of the Boob Armour message to a combined audience of more 5.5 million viewers, listeners and readers.