Commonwealth Games Australia – Birmingham 2022

Stamping Ground PR was appointed by Commonwealth Games Australia to deliver the PR campaign for the Australian Team for the 2022 Birmingham Commonwealth Games.

Our role was to develop a strategic and intensive PR campaign using traditional media to achieve the broadest possible media coverage of the Australian team and its athletes set to compete at the Birmingham 2022 Commonwealth Games.

Stamping Ground assembled a highly experienced, creative and capable team full of top-line sports and media expertise to develop and execute a first-class PR strategy and campaign to meet the objectives of Commonwealth Games Australia.

We were entrusted with one of Australia’s most recognisable and trusted sporting brands to develop creative and compelling stories about Australia’s participation at the Commonwealth Games that celebrates our heritage, and also tells the stories of the present and future stars of Australian sport to drive coverage, interest, and excitement for the team.

We amplified the Commonwealth Games Australia lead-up activities and events to drive audience engagement and excitement for the Australian team through media coverage.

Our brief included announcing the 21 Australian teams bound for Birmingham, the Team uniform launches for Speedo, R.M. Williams and Macron, the Queen’s Baton Relay activity in Australia and driving engagement and media coverage.

Media materials were crafted for all announcements to drive national coverage and deliver cut-through. Matching our output of concisely compiled media releases, our team members pre-pitched to major metro and local publications, TV news and radio programs to secure coverage.

Our media outreach targeted sports and general news pages, TV news, current affairs, lifestyle and sports programming, specialist sporting titles, AM and FM radio programs, lifestyle, health and wellness outlets, and digital titles, as well as local media (suburban and regional).

In addition to working with all TV broadcasters, the SG team created bespoke opportunities with the CGA media partner and the domestic rights holder, the Seven Network.

During Games time, Stamping Ground as been appointed as the point of call for media enquiries by Australian based media to drive coverage for the team and its athletes.

Stamping Ground also managed the media for the Queen’s Baton Relay’s Australian leg. This included SG staff travelling with the baton to various community events across the country and generating media coverage.

SG also used its extensive network to secure sporting royalty to be involved in the QBR including Ian Thorpe and Dawn Fraser.

This campaign is still in progress and a full report will be available in September.