Commonwealth Games Australia – Birmingham 2022

Stamping Ground PR was appointed by Commonwealth Games Australia to deliver the PR campaign for the Australian Team for the 2022 Birmingham Commonwealth Games.

Stamping Ground developed a strategic and intensive PR campaign using traditional media to achieve the broadest possible media coverage of the Australian team and its athletes set to compete at the Birmingham 2022 Commonwealth Games.

We were entrusted to develop creative and compelling stories about Australia’s participation at the Commonwealth Games that celebrates our heritage, and also tells the stories of the present and future stars of Australian sport to drive coverage, interest, and excitement for the team.

We amplified the Commonwealth Games Australia’s lead-up activities and events to drive audience engagement and excitement for the Australian team including the announcements of the 21 Australian teams bound for Birmingham, the Team uniform launches for Speedo, R.M. Williams and Macron, the Queen’s Baton Relay community activity in Australia.

Media materials were crafted for all announcements to drive national coverage and deliver cut-through. Matching our output of concisely compiled media releases, our team members pitched and placed to major metro and local publications, TV news and radio programs to secure coverage.

Our media outreach targeted sports and general news pages, TV news, current affairs, lifestyle and sports programming, specialist sporting titles, AM and FM radio programs, lifestyle, health and wellness outlets, and digital titles, as well as local media (suburban and regional).

In addition to working with all TV broadcasters, the Stamping Ground team created bespoke opportunities with the Commonwealth Games Australia media partner and the domestic rights holder, the Seven Network.

Stamping Ground managed the media for the Queen’s Baton Relay’s Australian leg where Stamping Ground staff travelled with the baton to various community events across the country and generating media coverage. Stamping Ground also used its extensive network to secure sporting royalty to be involved in the QBR including Ian Thorpe and Dawn Fraser.

During Games time, Stamping Ground was the main point of call for all media enquiries by Australian-based media to drive coverage for the team and its athletes, working on Australian and Birmingham time zones to ensure all requests were fulfilled.

Post-Games, Stamping Ground managed the development and production of the commemorative book that was presented to all athletes and staff who travelled to Birmingham.