Australia’s feel-good lifestyle program, House of Wellness TV returned for its third season, and the challenge was to cut through a crowded media landscape and drive awareness for the program’s return on 7 and 7+. With a refreshed mix of expert insights, real-world experiences and entertaining challenges, the series aimed to spark conversation while making health information both engaging and accessible.
Featuring a mix of expert contributors, inspiring everyday Australians and well-known personalities, Season 3 welcomed guests including Harry Garside, Lisa Curry Kenny, Casey Donovan and Dave Hughes. Popular segments Crash Test Crawf, Yvie Does it and Ah-Medical returned, helping drive conversations around health and lifestyle topics in a light-entertainment format.
Stamping Ground was engaged to develop and execute a publicity campaign that would elevate the program’s profile, showcase its diverse talent lineup and position the series as a must-watch destination for wellbeing, lifestyle and feel-good entertainment.
To generate broad-reaching awareness, Stamping Ground delivered a national publicity campaign that combined talent-led storytelling with proactive media engagement.
Working alongside hosts and contributors, Shane Crawford, Melissa Doyle, Yvie Jones and Dr Ahmed Kazmi, the team identified stories that resonated beyond the program itself, connecting key themes from the series to conversations already taking place across news, lifestyle and entertainment media.
A tailored outreach strategy secured opportunities across television, radio, print and online platforms, ensuring the program reached audiences wherever they consume content. The campaign balanced expert-led health commentary with lighter, personality-driven stories to reflect the unique tone of the series and maximise media appeal.
The campaign generated coverage across broadcast, print and digital media. Coverage included The Morning Show, alongside an extensive radio campaign including Nova Melb, 4BC, MMM Melb, WHO magazine, News Corp mastheads nationally, Prevention. TV Tonight, Tv Blackbox and TV Blackbox.
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