In the lead-up to the Kooyong Classic, Stamping Ground managed the PR strategy around the launch, and player and sponsor announcements.
Stamping Ground developed 11 media releases for distribution to local, national and international media including daily releases during the tournament. Stories were placed with media outlets including News Corp and Nine newspapers to maximise coverage for all player announcements.
Special stories and photo opportunities were created in the lead-up to the tournament to raise awareness for the television broadcast on SBS and drive ticket sales.
The Kooyong Classic attracted media attention nationwide and internationally. Stamping Ground accredited 69 tennis writers to report on the tournament.
Stamping Ground managed the media accreditation process, the media room, as well as journalists’ and photographers’ requests both on the ground and virtually. Stamping Ground developed an online media hub to service media around the world, providing access for player interviews and images.
Media conferences were held courtside at the conclusion of every match with all participating players. This was managed by Stamping Ground.
Stamping Ground developed specialised content for the Kooyong Classic social media channels which was shared across Facebook, Instagram and Twitter. It reached a total of 117,100 accounts and secured 30,900 page visits.
Overall, the Kooyong Classic achieved 858 pieces of unique coverage (2,779 syndicated hits across various outlets) with a potential audience reach of over 91.5 million.
From January 10-12 and in the days following the event, 663 pieces of unique coverage were published (2,439 syndicated pieces across various outlets) with an estimated audience reach of more than 52.3 million.
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