On Running is the activewear brand making its mark in the sporting apparel world. As part of their commitment to elite performance, On have developed the On Athletics Club program to support up-and-coming athletes around the world in their pursuit of success on the international stage, particularly in the lead-up to the Olympics in Paris 2024 and Los Angeles 2028.
On February 22, 2023, the first five Australian athletes to be invited to join On Athletics Club Oceania were announced at a media event alongside their mentor, the great distance runner Craig Mottram.
To capitalise on the announcement, Stamping Ground conceptualised and executed a media and stakeholder event in Melbourne which included the engagement and management of well-known personality Jacqui Felgate as MC. The event attracted key TV coverage from 10News, 9News and 7News, as well as major print and online publications including The Age, Herald Sun and CODE Sports.
In preparation for the event, Stamping Ground produced biographies and schedules for each athlete, plus the script and background briefings for Jacqui Felgate and On co-founder, Olivier Bernhard. On the day we managed the media, arranged interviews and distributed gifts to 100 attendees.
Other interviews were also organised with The Australian, The Age, The Sydney Morning Herald, AAP, Triple M Melbourne, SEN Melbourne Mornings, SEN Sydney Mornings, Sneaker Freaker, Tempo Journal, Wide World of Sports and the Canberra Times.
Please come back to see the full case study and results.
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