Stamping Ground was enlisted for a short burst five-week campaign with the focus on generating coverage across metro radio, TV and online publications.
We developed a media plan which included preparation of a media release and distribution to more than 1500 contacts nationwide.
The campaign generated 360 pieces of coverage nationwide with a potential audience reach of 3.6 million and advertising value of $279K.
Media outlets which featured the Meanagers podcast included Today Extra (Channel 9), Smart Daily (News Corp), KIIS’ national 3pm Pick-Up, WHO magazine, The Age and Sydney Morning Herald. Radio interviews included Sydney station’s 2GB Afternoon program, Hit Breakfast, WS FM and ABC’s Afternoon program. In Melbourne, Madeleine appeared on ABC Afternoon, and Meanagers was highlighted on Smooth FM. In Brisbane, 4BC’s Afternoons program interviewed Madeleine and the Courier Mail’s Confidential pages.