SPORT Australia hall of fame 2022

STAMPING GROUND WAS APPOINTED FOR THE NATIONAL PR CAMPAIGN FOR THE 2022 SPORT AUSTRALIA HALL OF FAME AWARDS TO RAISE AWARENESS, ENGAGEMENT, AND OBTAIN MAXIMUM COVERAGE NATIONWIDE FOR THE ANNUAL AWARDS PROGRAM, WHILE DRIVING TELEVISION AUDIENCES TO THE PRESENTATION BROADCAST ON THE SEVEN NETWORK.

Overview

The Sport Australia Hall of Fame acknowledges our nation’s greatest sporting heroes. Each year new members are inducted into the Hall of Fame, existing members are elevated to Legend status, and two superlative achievers receive the ultimate recognition: the prestigious Don and Dawn Awards named after Sir Donald Bradman and Dawn Fraser. SAHOF also grants a range of annual scholarships to enhance the careers of outstanding young athletes.

Stamping Ground was engaged to manage the announcement of the 2022 Sport Australia Hall of Fame scholarship recipients, the inductees into the Sport Australia Hall of Fame, the elevation of Australian sporting greats to Legend status, and the recipients of the Don and Dawn Awards. We worked with media outlets nationwide, TV, print, online and radio, for each of these announcements.

Coverage

Overall, the Sport Australia Hall of Fame announcements produced more than 1,200 pieces of coverage.

The scholarship announcements reached a potential audience of 6,981,467, while the inductee announcements reached over 19,722,000. The elevation of Shane Warne and Ron Clarke to Legends status reached a potential audience of 15,242,450, and the announcement of tennis champion Ash Barty and Olympic silver medallist athlete Peter Norman as winners of the Don Award and Dawn Award respectively reached a potential audience of 13,253,567.

Key coverage included Channel 7, Channel 9, Triple M, SEN, ABC Grandstand, 2GB, FiveAA and News Corp.