Twilight Beach Polo

For the return of Twilight Beach Polo after a two-year hiatus due to the global pandemic, Stamping Ground was enlisted to develop the PR strategy, assist with sponsorship opportunities, and deliver the media campaign for the world-class event at St Kilda beach on February 5, 2022.

We were also tasked with selecting an event ambassador who reflected the key elements of Twilight Beach Polo – fun, fashion and sport – and developing a guest list for the VIP pavilion.

Stamping Ground delivered on both counts: Melbourne model and influencer Alex Pike became the 2022 ambassador, and we lined up 45 personalities and influencers, VIPs who joined in the fun. The media gave it the thumbs up, declaring Twilight Beach Polo a “tantalising mix of glamour and horsepower” as “polo lures glam to the sand”.

We secured upfront coverage in the Sunday Herald Sun twice, multiple features in the Herald Sun and The Age, plus further coverage through 10 News First (nationwide), 9News, Fox FM, 3AW, and Time Out.

The day of top-class polo dominated the social channels, with an abundance of content from personalities celebrating the long-awaited return of the fabulous Melbourne event.

Stamping Ground also assisted with introductions to sponsors, which resulted in strong partnerships for the 2022 event. All up, the PR campaign delivered 131 mentions across TV, print, online and radio, with a potential audience reach of 12.287 million and an advertising value of $552,000.